We were happy to be at Deutschen Preis für Onlinekommunikation 2015 (German Prize for Online Communication) this week in Berlin. EQ’s Karin Ranero Celius attended the event on behalf of DLR (Deutsches Zentrum für Luft- und Raumfahrt). The Philae Twitter account for which Karin tweets won an award at the event.
There were 35 award categories, ranging from Online Strategy of the Year and Social Media Presence, to Viral Communication and Blog. Those nominated included digital communication projects and campaigns from high-profile contenders such as Coca Cola, Volkswagen and Dell. DLR won the Deutschen Preis für Onlinekommunikation within the category of Online Event & Live-Communication – honouring those that work on the Philae Lander Twitter account.
As part of our contract with DLR, we are responsible for the DLR English language communication projects, including Philae’s twitter account. Each tweet shares the Rosetta mission from the perspective of the spacecraft’s lander. The account especially gained popularity during the mission’s comet landing event last November. The story of the comet approach and landing unfolded on Twitter, in a dialogue between the Philae Lander and the ESA Rosetta spacecraft.
We are proud to be a part of the exciting comet-chasing mission and look forward to communicating more DLR projects to come.