MARE campaign shortlisted for Online Communication Award 2023

Celenie JauniauxCelenie Jauniaux
  30 June 2023

We are happy to be part of the Online Communication Awards 2023 in Berlin, Germany on 30 June. Together with the Social Media team of the German Aerospace Center (DLR), EJR-Quartz’s Sara Emily Kehrer presented the MARE communication campaign. The campaign involved a Twitter takeover by the two female mannequins on board the Orion spacecraft on the Artemis I mission forward to the Moon. Beginning of June, it was announced that the campaign was shortlisted for the award.

There are 50 categories in total, ranging from Purpose Driven Communication to Internal Campaign Communications. DLR made the shortlist of the top five entries in the category of Science, Education & Culture for the impressive results achieved during the MARE communication campaign. This category honours online events that are unique in their scope of creative planning and implementation. The jury evaluates the projects based on their strategic approach, creativity, innovation, implementation and efficiency.

As part of our contract with DLR, we are involved in a variety of their English-language communications projects, including managing the main accounts on Twitter, Instagram and Facebook. The story of the two mannequins, Helga and Zohar, unfolded on Twitter in dialogues between the crew on board the Orion spacecraft. This included NASA’s mannequin Commander Moonikin Campus, as well as ‘baahstronaut’ Shaun the Sheep. For an entire day, Helga ‘conversed’ with her crew via @DLR_en, Zohar via @ILSpaceAgency and Campos via @NASAArtemis. The ‘Luna Twins’ also interacted with accounts of other space agencies and industrial partners involved in the Artemis I mission, such as @esaspaceflight and @AirbusSpace.

Outside Earth’s protective magnetic field, radiation exposure is very high for humans. It poses a considerable health risk for future crews on long-term missions to the Moon and Mars. That is why it is crucial to determine this exposure more precisely and to develop measures to protect astronauts. The international Matroshka AstroRad Radiation Experiment (MARE) led by DLR was the first to measure the radiation exposure to the female body beyond the orbit of the International Space Station ISS. 

Through the Twitter takeover, Helga and Zohar shared insights into the experiment, its goal to help close the gender data gap and their historical journey to the Moon and beyond. Artemis I is the first in a series of increasingly complex missions that will enable human exploration to the Moon and Mars. The mission lasted around 25 days, in which the spacecraft broke the distance record held by Apollo 13 and sent back spectacular images of Earth’s satellite.

Later today, the team will attend the Award Gala. We are proud to be a part of the Artemis generation and to share the fascinating science with the world through the eyes of Helga and Zohar. We wish Sara and her DLR colleagues the best of luck tonight.

For more information, visit the website and check out #LunaTwins on Twitter!

Related links