We were happy to be at the Digital Communication Awards 2015 in Berlin, Germany last week on 25 September. Together with the DLR German Aerospace Crossmedia team, EJR-Quartz’s Karin Ranero Celius presented the Philae communication campaign, which includes the Twitter account for which she tweets. The communication campaign went on to win an award at the international event.
There were 34 categories in total, ranging from Viral Communication and Web Magazine to Innovation of the Year and Corporate Film. DLR won the award in the category of Online Event and Communication for the outstanding results achieved during the Philae communication campaign. This category honoured online events that are unique in their scope of creative planning and implementation. The jury judged the projects by strategic approach, creativity, innovation, implementation and efficiency.
As part of our contract with DLR, we are involved in a variety of their English language communications projects, including managing the popular @Philae2014. Twitter account. The story of the comet approach and landing unfolded on Twitter in dialogues between the Philae Lander and the ESA Rosetta spacecraft, as well as conversations with NASA’s Mars Curiosity rover and ESA astronaut Alexander Gerst.
After landing on Comet 67P/Churyumov-Gerasimenko, Philae conducted science, sent back its data and then went into hibernation for seven months. To the world’s delight, Philae woke up again in June 2015, ready to explore. Philae has been tweeting and sharing its mission in the first person throughout the mission, enticing the public to join in on the excitement of the first ever comet landing.
Later that night, Karin collected the prize on behalf of DLR at the Award Gala. We are proud to be a part of the comet-chasing mission and to share the fascinating cometary science with the world through Philae’s Twitter account.
For more information, visit the website and keep an eye on @Philae2014 Twitter account!